© 2019 by Josette Matoto

pride pils
(Winning design)
Project: 2017 Pride Pils (Contest Winner)

Client/Date: DC Brau & Washington Blade / June 2017

Project Description: In March 2017 local beer company DC Brau and the oldest LGBT news publication in the country, The Washington Blade came together to hold a design contest for a limited edition beer that would be released during Pride month. All proceeds from the sale of the special golden unicorn cans benefited local LGBTQ youth empowerment program, SMYAL (smyal.org), and The Washington Blade Foundation (www.washingtonbladefoundation.org), which is dedicated to preserving the Blade’s legacy while funding new enterprise journalism projects and encouraging the next generation of LGBT journalists. It was during this time I came up with the phrase "Queer Your Beer" which was added to promo materials, including posters, t-shirts and DC Brau's Capital Pride Parade banner.