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Client: DC Brau and The Washington Blade, 2017 

2017 Pride Pils Contest

In March 2017 local beer company DC Brau and the oldest LGBT news publication in the country, The Washington Blade, came together to hold a design contest for a limited edition beer that would be released during Pride month. I submitted the winning illustration; an unapologetically proud unicorn. I came up with the catchphrase "Queer Your Beer" that was added to various promotional materials. I also designed the full page announcement in the print edition of The Blade. As a queer woman myself, this design was especially meaningful. 

 

All proceeds from the sale of the special golden unicorn cans benefited local LGBTQ youth empowerment program, SMYAL, and The Washington Blade Foundation, which is dedicated to preserving the Blade’s legacy while funding new enterprise journalism projects and encouraging the next generation of LGBT journalists.

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© 2020 by Josette Matoto